Trinidad and Tobago’s Dr Kris Rampersad stated that there is an urgent need for investment in training to develop the sector. She said that on the part of the agriculture sector, officials there should also think of how the agency can strengthen itself where media relations are concerned. – Stabroek News
The Kris Rampersad coordinated the Caribbean media presence and input into the CTA ACP EU Seminar on Media & Agriculture and presented on media and communications challenges on the sustainable development agenda for food security. She was also a panellist on the high level ACP-EU Brussels Dialogues
The Brussels Rural Development Briefings is a series of meetings on ACP-EU development issues Briefing session n°14 was on European Union Africa Caribbean Pacific ACP Agricultural and Rural Development: why media matters?
https://brusselsbriefings.files.wordpress.com/2009/10/report_briefing_media1.pdf
Biodata of Speakers at Brussels Briefings
Dr. Krishendaye Rampersad
Dr. Krishendaye Rampersad is an independent media consultant, journalist and social activist associated with the Network of NGOS of Trinidad and Tobago for the Advancement of Women.
She has prepared communications and outreach strategies to help bridge relations between international, governmental, intergovernmental agencies, private sector, and civil society with media, specifically for the CIVICUS World Alliance, the Commonwealth Foundation, and the Active Democracy – Citizens Network for Implementation of the Mandates of the Summits of the Americas process of the Organization of American States.
She pioneered environmental reporting in the region as a reporter and editor with newspaper series as Discover Trinidad and Tobago, and Environment Friendly. She also writes and
produces for television, and worked on such environment/agricultural related programmes as Cross Country and Survival.
Over the past five years her focus has been on linking through
cultural forms, communications, outreach and policy, to development needs.
She advocates and uses culture-friendly means to promoting consumer rights, food price control, better nutrition, and strengthening the agricultural sector of the region.
She introduced and is helping to entrench the Agriculture Roundtable (ART) format that provides an open forum space for media and agricultural stakeholders to interface with each other to the Caribbean.
She is an honorary member of the Pointe-A-Pierre Wild Fowl Trust.
At the moment Kris Rampersad works as a consultant with CARDI on the project “Improving CARDI Outreach and Communication”, and is coordinating the Media Awards for Excellence in Agricultural
Journalism with the Inter-American Institute for Cooperation in Agriculture.
The Brussels Briefings on Media and Agriculture took place at the 12th October 2009 – 14h30 – 18h30
European Commission – Borschette Centre, Rue Froissart 36 – Brussels Room 0A http://brusselsbriefings.net
More on Speakers at Brussels Briefings
More on Delegations to ACP EU Agriculture Seminar
In the News
More on Caribbean particpation in ACP EU Seminar: See this link:
ACP conference aims to boost media coverage of rural agri
brusselsbriefings.files.wordpress.com/2009/10/br14_biodata_eng.pdf
By Stabroek News October 16, 2009
By Alva Solomon in Brussels, Belgium
Over 150 officials and journalists from African, Caribbean and Pacific (ACP) countries have gathered in Brussels, Belgium for a conference that aims to bridge the gap between agriculture development in rural areas and coverage of this sector by media.
The conference, which is being held under the theme ’The Role of the media in Agricultural and Rural Development of ACP countries’, commenced on Monday with a briefing session for participants at the European Commission building at the Borschette Centre in Brussels.
The gathering is part of the Technical Centre for Agricultural and Rural Cooperation (CTA) 25th anniversary celebrations and aims to bridge the gap between agriculture development in rural areas by reaching target audiences in ACP countries via the mainstream media. Participants hail from more than 40 ACP countries.
In his remarks at the opening briefing, Ian Barber of the European Union emphasized the importance of the media in the various democracies. He said that the media acts as a watchdog and gatekeeper, ensuring that presentations by democratic governments are important to all areas of governance.
CTA director, Hansjorg Neun said that the media strengthens and collaborates within the confines of good governance. He stated that this year’s conference intends to provide answers to the question; “why do we only read about agricultural issues when there are natural disasters such as tsunamis, food crises, flooding”. Neun emphasized the need for the media to provide coverage to agricultural issues; its potential and success stories, noting that agriculture needs to be urgently boosted to feed some nine billion people worldwide by 2015.
According to the CTA head, while most governments and private entities are investing in agriculture, there is also a simultaneous need for such entities to invest in media and communication. He said that most media houses /journalists are not specialists where coverage of agricultural matters is concerned. In this light, he pointed out that the CTA has undertaken several strategies to ensure that key messages are conveyed on agricultural issues; making agriculture a better, more appealing theme where journalism is concerned.
Among the reasons highlighted for agriculture issues receiving little recognition within the mainstream media were poor infrastructure within media houses, lack of equipment, lack of education on agriculture activities on the part of journalists and poor output resulting out of the latter. Recommendations brought to the fore within the first session on Monday were the need for improved skills where journalists are concerned; improved relationships between government agencies and the media; as well as the recognition of the important roles technology plays within the field, the latter being highlighted as advanced in the Caribbean as compared to Africa and parts of the Pacific.
Trinidad and Tobago’s Dr Krishendaye Rampersad – one of several Caricom representatives attending the conference, stated that there is an urgent need for investment in training to develop the sector. She said that on the part of the agriculture sector, officials there should also think of how the agency can strengthen itself where media relations are concerned.
Ignatius Jean, the Inter-American Institute for Cooperation on Agriculture (IICA) representative based in Guyana told participants that there have been moves to improve relations between the mainstream media and the agriculture sector within Caricom. According to the former St Lucia government minister, “we love and hate the media but we can’t live without them”. He noted that it is important for partnerships to be a part of the media/agriculture development relationship. The agriculture official said the media has a symbiotic relationship with democracy, noting that it plays a powerful role as an agent for change in some societies.
Among the points raised at Monday’s session, which was moderated in part by former CNN news anchor Tumi Makgabo and Trinidad’s Dr Eugenia Springer, were the communication strategies used by various players within the mainstream media; the need for skills development of journalists; and access to more readily available information. Gender issues regarding cultural or personal issues preventing women in some societies from playing a part was also discussed.
See More on Dr Kris Rampersad involvement in Sustainable Development of Agriculture, Food Security, Health and Well Being.
Dr Kris Rampersad is an expert and board member of the International Institute of Gastronomy, Culture, the Arts and Tourism (ICGAT). See profle here
GLOCAL Knowledge Pot Academy for Sustainable Training for Development
Request Development of your Food Security & Health & Well Being Thrust from Dr Kris Rampersad .
Training Academy on Agriculture & Food Security from Preschool to PolicyMaking. Developing